“A trip to Capri to visit the historic Carthusia Perfumery in the 1980s inspired a passion for fragrance in Laurie Arbuthnot. Thirty years later, she launched Wild Coast Perfumery, a plant-based perfumery on beautiful Vancouver Island. Arbuthnot’s daughter Haley Dawe is Creative Director. The pair’s long-lasting perfumes are inspired by...

"My passion for supporting moms was born out of my own traumatic birth experience and difficult breastfeeding journey with a preemie. I felt alone, unsupported and it was difficult to find products – in particular, a nipple butter – that would help in my recovery. The first postpartum skin care product at...

"At Routine, we believe that your scent is like a fingerprint, and how you choose to smell tells a story. Our credo is to offer beautiful, natural personal products that feel and smell incredible. Everyday routines that do good and are life-changing. To compliment your pheromones without compromise. To honour...

"What brings me joy, besides the brand I've built, is the exhilaration of pushing boundaries. It might sound a bit unusual, but I firmly believe that every individual possesses the potential to achieve something remarkable or become the person they've always aspired to be."  Ingrid Nederpelt  Today on thePRIMER, we...